Online Search Share, October & November 2007
See related story from Hitwise: “Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY“ And additional info from comScore: “Google Ups Share of US Searches, Time Warner Closing Gap with Ask”...
View ArticleChristmas Toy Choices, Recalls – and Parental Obliviousness
Parents’ uneasiness related to recalls of Chinese-made lead-contaminated toys may have affected holiday sales, but many US consumers are still unaware of where toys are made, according to a poll...
View ArticleGoogle Ups Share of US Searches, Time Warner Closing Gap with Ask
Among core search engines, Google Sites remained the top search property with 5.9 billion core searches conducted in November – a 58.6% share, according to the monthly comScore qSearch analysis of the...
View ArticleSocial Network Ad Spend to Grow 70% in ’08, Surpass $1.5B
With most teens and nearly 40% of adults visiting social-networking sites, advertisers are avidly experimenting on Facebook, MySpace and niche online social networks, according to a new eMarketer...
View ArticleConsumer Confidence Index Improves Moderately in December
The Conference Board Consumer Confidence Index, which had been declining since the summer, posted a slight increase in December and now stands at 88.6 (1985=100), up from 87.8 in November. (more…)
View ArticleEnterprise Spam at 90% of Email Volume, Attachment-based Spam Up
Spam continues to account for nearly 90% of the total email volume received by large enterprises, and attachment-based spam made a comeback, according to November data collected by Proofpoint, Inc....
View ArticleMobile Phone Remains a Casual Gaming Platform, Despite Tech Advances
Consumers still perceive mobile phones as casual gaming devices, despite recent efforts to introduce more advanced games and features to the platform, according to a Parks Associates report on mobile...
View ArticleMarketers’ Top Brand Strategies in 2007 – and Resolutions for 2008
Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28% of marketers surveyed), according to Next Level SMG‘s first annual “Brand Strategy Trends Survey” of...
View ArticleShare of Online Searches by Engine, November 2007 (corrected)
Also see related stories/charts: From Hitwise: “Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY“ From comScore: “Online Search Share, October & November 2007“ And additional info from...
View ArticleShifts in Political Giving Toward Democrats among Top Voter Segments
Eight of the ten demographic segments most likely to contribute to a US presidential campaign – including the most affluent, influential and well-educated voters – made a majority of their...
View ArticleHoliday Online Retail: Shopper Satisfaction Down in 2007
Customer satisfaction with online retail during the 2007 holiday season is down slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction...
View ArticleAmericans More Connected Online and Quite Ad-Tolerant
Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy”...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleInternet Population’s Average Age Quickly Increasing in UK
“Silver surfers” are claiming a bigger share of the online population at the expense of people under 25, according to (pdf) a Nielsen Online analysis of the age make-up of the UK internet population as...
View ArticleHoliday Online Retail Spending Up 19% YOY
Nearly $28 billion has been spent online during the season-to-date – a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the...
View ArticleAwareness of Environmental and Global Issues Affected Holiday Spending
The planet’s wellbeing and global manufacturing issues increasingly figured into consumers’ spending decisions during the holiday season, according to the 2007 Annual National Shopping Behavior Survey...
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